Case Studies

Armour Food Company

Two successful, major new product introductions, from test market to successful multi-million dollar brands, profitable year three: Armour Dinner Classics & Golden Star Boneless Turkey.

 

Beringer Wine

Re-established the Beringer brand as a line of premium varietals after a 5-year decline as a result of production and marketing problems.

 

Marco Polo Network

Strategic development officer for a startup company providing a financial exchange platform for brokerage transactions to and from emerging market countries.

 

University of California - Los Angeles

Developed a successful marketing strategy designed to boost UCLA's growth in the rapidly expanding online education market.

 

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